Diagon Alley

Diagon Alley is one of the most popular marketplaces of the Wizarding World and it includes every single product which a wizard might need.


Diagon Alley is the marketplace, especially used by wizards in England. It is reachable by passing a secret passage, in a pub called Leaky Cauldron in London. Diagon Alley has many different shops and places for wizards’ every need. A wizard can buy anything related with the magic in Diagon Alley.

Diagon Alley is completely hidden from Muggle world and it is the first place of wizards who start their wizarding education. The World’s best wand producer, Ollivanders is located in Diagon Alley too.


It is unknown when the Diagon Alley founded, but the Leaky Cauldron was founded in 19th century. There is no information about how wizards hid Diagon Alley before Leaky Cauldron. According to some sources, Diagon Alley built in 1500s.

Diagon Alley’s first shop is Gringotts Wizarding Bank that founded in late 14th century. It is the one of the oldest buildings of the area.

Reaching to the Diagon Alley

Diagon Alley is hidden behind a bar called Leaky Cauldron. It can be reached by passing a secret passage and doing a secret combination on a brick wall. The bar has direct access to the Diagon Alley if one could pass the secret combination.

Along with this method, wizards can reach to Diagon Alley with using Floo Powder and Appartion spells. According to Pottermore and other sources there are many ways to reach Diagon Alley but they weren’t mentioned in the series.

Shops in the Diagon Alley

  • Second Hand Broomstick Shop
  • Amanuensis Quills: A shop for writing equipment like quills and magical inks.
  • Pharmacy: It sells medical equipment and potion making ingredients.
  • Broomstix: A shop that selling broomsticks.
  • Eeylops Owl Emporium: It sells owls and other pets for wizards.
  • Florean Forescue’s Ice Cream Parlour: An ice cream shop which is operating by wizard Florean Fortescue.
  • Flourish and Blotts: A bookstore that usually Hogwarts students buy books.
  • Gambol and Japes Wizarding Joke Shop: A joke shop with lots of different jokes and toys. Fred and George Weasley are two of the owners of the shop.
  • Gringotts Wizarding Bank: It is the only bank of the wizarding world. It is located in Diagon Alley and operated by Goblins. It is possible to exchange Muggle money for wizard money in the bank.
  • Junk Store: A shop for broken wands, broomsticks etc.
  • The Leaky Cauldron: A very popular pub among the wizards. Also, it is the gateway to the Diagon Alley.
  • Madam Malkin’s Robes for All Occasions: A cloth shop which is operated by Madam Malkin. It has every kind of magical robes and uniforms. It has wide range of clothing.
  • Madam Primpernelle’s Beautifying Potions: A beauty salon especially used after other wizards’ negative potions or jokes. It is the only beauty salon of the England’s wizarding world.
  • Magicial Menagerie: A pet shop for students.
  • Obscurus Books: A bookstore with many books about the wizarding world.
  • Ollivanders: Diagon Alley’s only wand shop. It is also known as the most successful wandmaker of the wizarding world.
  • Potage’s Cauldron Shop: A shop that selling cauldrons.
  • Quality Quidditch Supplies: A shop with every kind of Quidditch material.
  • Rosa Lee Teabag: A teahouse with branches in Diagon Alley and Hogsmeade.
  • Scribbulus Writing Instruments: A shop that selling inks, magical pens and parchments.
  • Second Hand Bookshop
  • Second Hand Robes
  • Slug & Jiggers Apothecary: A shop that wizards usually buy their potion ingredients.
  • Sugarplum’s Sweets Shop
  • TerrorTours: A travel agency for the wizards.
  • The Ministry Press: Publishing house of the Ministry of Magic.
  • The Daily Prophet: Main building of the Daily Prophet newspaper.
  • Twilfitt and Tatting’s: A very luxury store that selling clothes for wizards. It is the favourite clothing brand of the Malfoy family, especially Narcissa Malfoy.
  • Weasleys’ Wizard Wheezes: A joke store which is operating by Weasley Family. It is also selling love potions.
  • Whizz Hard Books: A bookstore that selling books about the wizarding world.
  • Wiseacre’s Wizarding Equipment: A store that selling materials related to magic.

Special Notes

  • There is a full-size replica of Diagon Alley in Los Angeles, USA, called Whimsic Alley. There are many souvenir stores about the Harry Potter Series.
  • Set of the movie called “Eat, Pray, Love” is looks very much like the set used for the Diagon Alley. There is no information if it is a mention to the Harry Potter Series or not.


Michael Shaner

Written by Michael Shaner

Hi, geeks! I am Michael Shaner and I am potterhead like you. Follow me for Harry Potter: Wizards Unite and Harry Potter: Hogwarts Mystery rumors, news, tutorials, tips and tricks.

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